عنوان مقاله [English]
In recent years, cultural and historical heritage tourism has grown rapidly. The city of Gorgan has 150 hectares of historical texture, which offers favorable opportunities for tourism attraction and economic profitability of urban management. The purpose of this paper is regeneration strategies prioritization of the Gorgan City historical context with tourism sustainable development approach for utilizing urban management of its opportunities and capacities. In this research, SWOT and QSPM quantitative matrix method has been used for presenting historical texture regeneration strategies with sustainable tourism approach in Gorgan.
The findings of the research show that the historical context of Gorgan has strengths 12, weaknesses 13, opportunities 8 and threats 12. Based on the SWOT matrix, regeneration of historical texture with tourism sustainable development approach in Gorgan has requires diversity strategies (ST). Based on the QSPM matrix, two strategies have been selected as the best strategies for historical texture regeneration of Gorgan city with an emphasis on tourism sustainable development. They are included " Pathology of risk-prone areas and and rules for new builders in order to coordinate with the valuable historical structure for attracting tourists" and "Revitalizing the original historical bone and the hidden value of the monuments, Public spaces, collections and urban texture " with 5.333 and 4.755 scores.
As a result, due to the lack of attention of urban management, the strengths and opportunities of the historical context of Gorgan have been affected by weaknesses and threats. Hence, should provide the prospect of its prosperity with reducing the weaknesses and threats by diverse strategies.