نوع مقاله : مقاله علمی پژوهشی
نویسندگان
1 عضو هیئت علمی جهاد دانشگاهی مشهد.پژوهشکده گردشگری جهاد دانشگاهی و دانش آموخته دکتری جغرافی و برنامه ریزی شهری دانشگاه فردوسی مشهد
2 عضو پاره وقت جهاددانشگاهی مشهد و دانش آموخته کارشناسی ارشد جغرافیا و برنامه ریزی روستایی
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Travel service offices as the ultimate provider relationship rings tourism products with consumers, have an important role in the success of the tourism industry. However, the success of these offices as well as depending on a number of internal and external factors. The external factors include those factors that are outside of its control and management offices and Government policies and related mainly to qanoongazai. Therefore the same effect for all offices. On the other hand the internal factors in relation to policies and programs in each State shows a different Office. This was a special form of internal factors influencing the success of domestic tours in the city of Mashhad. In the current conditions of the travel office 209, its features regarding tourism activities, but on the other hand buy ticket types as the most important activity of the offices, they failed to represent the goals and tasks assigned. On the basis of this study during the formation of the conceptual model research of factors affecting domestic tours, داخلیِ proceeded to complete a questionnaire of 62 Office of the travel services in Mashhad. Information collected upon entering the Spss software using logistic models, especially tables and logistic regression analysis. The results of this study showed that in the current circumstances only 45.2% of the offices regarding the holding of a variety of tours in the city of Mashhad have activity. On the other hand among the 20 independent variables used, only signing MOU with other offices as the most influential factor in the success of domestic tours were identified. Which shows torgerdani in the city of Mashhad as a real place to your online career
Key Word: Travel and tourism agencies, interior tours, Mashhad City
کلیدواژهها [English]
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