Geographical planning of space quarterly journal

Geographical planning of space quarterly journal

Strategic Analysis of the Position of Apple in Promoting Sustainable Rural Development: A case study of Mardagh Chai Maragheh Region

Document Type : Article extracted From phd dissertation

Authors
Robab Saeli 1
Bizhan Rahmani 1
Ali Akbar Annabestani 2
1 Department of Human Geography, Faculty of Earth Sciences, Shahid Beheshti University, Tehran, Iran
2 Department of Human Geography, Faculty of Earth Sciences, Shahid Beheshti University, Tehran, Iran.
10.30488/gps.2025.540893.3857
Abstract
In recent decades, sustainable development has become a central paradigm in rural planning and management, aiming to create positive changes in the physical, economic, social, and environmental dimensions of local communities. This study examines the role of apple production in advancing sustainable development in Mardaq, Maragheh, focusing on its physical, economic, and social aspects, and highlighting apples as a strategic crop for improving rural livelihoods and social well-being. The research addresses key challenges faced by the region, including uncontrolled migration, seasonal unemployment, and insufficient processing infrastructure. It identifies the untapped potential of apple production and explores strategies to leverage this capacity for sustainable development. A mixed-methods approach was employed, combining quantitative and qualitative data. The statistical population comprised 11,350 apple orchard stakeholders, with a sample of 384 selected using Cochran’s formula and proportional stratified sampling. Data were gathered through a researcher-designed questionnaire and semi-structured interviews, with analysis conducted using SWOT, TOWS, and QSPM frameworks. The findings reveal that, despite existing constraints such as inadequate processing facilities, weak marketing systems, and climate change, apple production can act as a strong driver of sustainable development. Key strategies include improving sustainable farming practices, creating local processing and packaging clusters, and capitalizing on the “Mardaq Apple” brand to enhance infrastructure, increase value-added production, and expand market recognition both domestically and internationally. This study concludes that apples have the potential to significantly contribute to the region’s sustainable development by fostering economic diversification, reducing rural outmigration, and enhancing the quality of life for local communities. The results provide a foundation for local policymaking and offer a model for other regions seeking to achieve sustainable development through the effective use of agricultural resources.
Keywords
Sustainable Development
Sustainable Agriculture
Rural Development
Agricultural challenges
Value chain
Apple
Mardaq Maragheh.

Subjects

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Geographical planning of space quarterly journal
Volume 15, Issue 3
Autumn 2026
Pages 183-196