The Impact of Creative Food City Brand On The Development Of Urban Tourism (Rasht City)

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Document Type : Articles extracted from Thesis

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guilan

10.30488/gps.2023.405100.3659

Abstract

The Impact of Creative Food City Brand On The Development Of Urban Tourism

(Rasht City)

Tourism and creative city are mutually related. Tourism development creates creative cities and creative cities lead to tourism development. Creativity and innovation are considered important elements of the success of cities and part of Creative human capital. The city of Rasht has also been placed in the position of creative cities due to its favorable geographical situation, numerous types of food, and various natural and historical attractions, and in December 2014, it won the title of creative city of food and was nicknamed the city of foods. Threrfore, the main goal of this research is to investigate the impact of the creative food city brand on the development of urban tourism. This research is descriptive - quantitative and it is practical in nature. To Data collection, 57 questionnaires have been completed between university professors and experts from the municipality, the city council, the Islamic Revolution Housing Foundation and the Cultural Heritage Organization of Rasht. To analize the data, T- test, binomial test, Friedman, correlation and regression were used in SPSS. The results showed that the participation index has the lowest average (2.04) among the indicies. The level of peoples participation in urban plans and projects is at a low level, and the performance of urban management is also week in this field. The highest average is related to the attractiveness index (3.03). The city of Rasht is in a favorable condition in terms of natural, historical, artistic, cultural and man- made attractions.

Keywords

Geographical Planning of Space

Articles in Press, Accepted Manuscript
Available Online from 26 December 2023

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